Internet of things:- Social Wifi. First, let us define the Internet of Things. It is basically defined as “A network of Internet-connected objects able to collect and exchange data.” Now things here are defined as objects or devices which are connected to the internet. In simple terms, these things can exchange data from the internet as well as other objects or devices. Using this concept in mind. People have started using Social WiFi and smart air conditioning and what not. But let us tell you something about Social Wifi.
In today’s world, Social media is a huge thing. Every single person on this earth must be having a Facebook account or Instagram account or even Whatsapp and in order to use these apps or any website we need to have internet and this will not be possible if we are in a restaurant.
So now with the advancement of technology, it is very much possible to make use of Social Wifi. Unlike traditional WiFi which are offered within the buildings which usually require smartphone users to choose their network and ask for a type in password
Social WiFi makes it much more simpler for the customers to quickly and easily connect to the public WiFi network by allowing them to log in via their Facebook, Twitter, LinkedIn or other social network accounts.
Once logged in, the user can be prompted to “like,” “check in” and “follow” your business, and they can receive a targeted promotion/mobile coupon designed to build social engagement. This can be a way to promote marketing and also help the business people to understand the needs or requirements of the customers.
Role of WiFi in IoT
WiFi is an obvious choice for IoT connectivity because in-building WiFi coverage is now almost ubiquitous, however, it is not always the appropriate choice.
5 WAYS THAT SOCIAL WIFI CAN BENEFIT RETAILERS:
MORE TIME SPENT ON THE PREMISES
We all understand how important WiFi is to everyone, whether you are watching a video, surfing the web or sending messages. In today’s busy world customers expect to access the internet everywhere. But what are the key benefits to retailers? What do they get in return for offering WiFi to their customers?
One of the biggest benefits of having free WiFi is that customers will spend more time in-store enabling them to make more informed decisions about purchases.
MEETING CUSTOMER EXPECTATIONS
Social WiFi networks are easy to access via a simple login process enabling customers to get online quickly. Many offer bespoke promotions which can enhance the customers overall shopping experience which in turn encourages them to spend more in-store.
KNOW YOUR CUSTOMERS BETTER
WiFi is developing at a rapid rate with new analytical tools available. Location based services are a way in which retailers can learn more about their customers and their in-store journey.
Aside from the standard demographics such as age and gender, retailers can learn more about which areas of the store are attracting. This is an excellent tool for retailers as it provides real-time analytics allowing for retailers to better predict peaks and troughs based on shopping patterns.
BUILD CUSTOMER LOYALTY
Customer Loyalty plays an important role in retail due to the high levels of competition. Retailers who offer WiFi will gain an advantage over their competitors as it provides another channel of communication with their customers.
OFFER WIFI PROMOTIONS
Social WiFi networks typically present a landing page of your choice when a customer first logs into the network. This is an ideal place for retailers to advertise promotions and offers along with key information regarding their visit.
Keeping content fresh and ensuring it is updated on a regular basis is vital as the landing page may be the first point of engagement that a retailer has with its consumers.